Sessions for ANSWERS to your greatest challenges
Improving Customer Experience at Scale
Learn how T-Mobile leverages Hadoop and Teradata data platforms to build API and web application which helped in solving customer pain points of analyzing the data in a unified interface, instead of building multiple dashboards. Breakout #1745
A Framework for Cutting Edge Marketing Applications
Join us as academic researchers Bill Rand and Gijs Overgoor discuss the use of AI to provide support for marketing decisions. Based on the popular CRISP-DM framework, commonly used for implementing machine learning projects, they create a process for business managers to use when executing a Marketing AI project and discuss issues that might arise. Breakout #1761
How Data Science Can Drive Your Customers' Experiences With Your Brand
Discuss how data science is revolutionizing how we look at data, how we predict behavior, how we anticipate needs and how we communicate with our customers. Learn about impactful ways to better embrace this merging of traditional marketing and data science, as well as the solutions that drive this process. Breakout #1891
Business Model Changes in the Age of Continuous Customer Connection
See first-hand how with Verizon's transformation, the company's leaders are transitioning from the traditional way to serve customers to the modern way using innovative technologies and diversity of thought. Breakout #1773