A CDP system ingests, consolidates and normalizes customer data from multiple online and offline sources. The data is centralized for analytics, campaigns, and other business needs.
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Usability
CDPs organize data for immediate use with minimal effort to set up the CDP. Unlike a traditional data warehouse, set-up and maintenance doesn’t require technical expertise.
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One Customer View
A CDP visualizes collected data through individual user profiles, creating a 360-degree customer view by tapping into a single, central data repository.
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Unifies Customer Data
Using a customer data platform eliminates inconsistent data pulled from multiple online and offline sources and creates a reliable, unified single customer view.
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3rd Party Data Access
Third party martech and campaign delivery software can easily access data stored in a CDP.
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Custom Analysis
CDPs enable users to gain insights from real‑time data, identify high‑value segments, boost machine learning with high‑quality data, and predict a customer’s future steps.
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Data Democratization
A CDP democratizes customer data access, eliminates IT bottlenecks, and provides data access for superior marketing, customer service, and business intelligence.