Analyst Content

Forrester Consulting Study: Invest In Customer Insights To Drive Business Growth

Optimize customer experiences with customer insights.

Creating high-impact, scalable customer experiences has become a critical goal of digital transformation — and one accelerated by the pandemic. Evidence shows that a data-driven customer experience (CX) yields transformational business outcomes for the few that have gotten it right.  The challenge organizations are realizing is that digital data is difficult to capture and optimize, but it’s required to deliver the customer insights companies need to achieve their CX transformation plans. Find out the data and analytics challenges of CX decision-makers in a custom study by Forrester Consulting and commissioned by Celebrus and Teradata.