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Deutsche Telekom and Teradata Partner to Offer Cloud-based Data Analytics to Business Customers in Germany

By combining the strengths of Teradata and Deutsche Telekom, you can benefit from dual technology expertise and an end-to-end offering. Teradata brings world-leading data analytics software, plus decades of experience in data science and business consulting. While Deutsche Telekom provides a complete cloud ecosystem, demand-driven infrastructure, highly secure data centers, IT security and IoT solutions across their global network.

As the basis for this partnership, Deutsche Telekom is integrating the leading analytics platform, Teradata Vantage, into its IT solutions portfolio. 

Benefits of Partnership

For business customers in Germany, this provides easy and efficient access to data analytics – bypassing the technological complexity that’s previously been a barrier to entry. 

With Vantage, you can analyze enormous amounts of data in the cloud from a wide variety of sources – including sensors, machines, smartphones, social media and many more. And all in real time, too. By leveraging tools like machine learning for artificial intelligence, you can discover answers to business-critical questions, and increase your ability to make data-driven decisions.      

It’s a comprehensive, end-to-end offering. It means you can give your business the insights you need to innovate and grow. And that means getting a real edge over your competitors. 

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Give Your Business an Unfair Advantage with the Telekom Digital Sales Assistant

Using Teradata Vantage, Deutsche Telekom is developing its first out-of-the-box analytics application: The ‘Digital Sales Assistant’ (DSA). It enables sales teams in German companies to immediately recognize their customers’ needs and respond to them more precisely.

Whatever your industry, the DSA helps you derive actionable insights from your own data (from CRM or ERP systems, for example) and combine them with external information (such as social media data) to drive efficiencies, target the right customers and boost your sales.

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Using Data Like the Big Guys

Deutsche Telekom is entering the data analytics market in Germany with Teradata as its central partner. And thus for the first time: offering German medium sized companies the opportunity to analyze and use data in the same way as the world's biggest and most successful brands.

Boost efficiency 

With Teradata Vantage, you can identify potential areas for improvement in your business operations. For example, you can predict demand for certain products at certain times, and optimize your warehouse management accordingly. You can even use predictive maintenance in your machinery, or optimize your supply chain. With such improvements, some businesses have recorded cost reductions of as much as 50%.

Increase your sales

You can discover patterns in buying behavior which you didn’t know existed – and capitalize on them. Plus, you’ll be able to identify potential new customers by analyzing public sources like social media, then target them with personalized offers. 

Make better decisions

With clearer and more accurate insights, you can make sure you’re steering your business in the right direction. For example, you can get automatic recommendations for optimal sales prices and markdowns. Companies with tools like that can improve their overall performance by 3.75% on average – and by as much as 5.7% in highly competitive industries.

Based on Teradata Vantage, Telekom provides data analytics and helps identify potential areas for improvement in German businesses.

Are you a retailer?

With Teradata Vantage and Telekom, you can discover  your customers’ up-selling and cross-selling potential. You can explore the prices they’re willing to pay for specific products, and when. In fact, the technology has allowed other retailers to achieve: 

  • 30% sales increase 
  • 25% reduction in customer churn
  • 20% inventory reduction
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Are you in logistics?

In logistics, every meter and every second counts, with Teradata Vantage, Telekom technology and artificial intelligence (AI) linking internal and external data, you can leverage rationalization potential, identify entirely new business areas, and: 

  • optimize processes 
  • reduce empty runs 
  • simplify workforce planning
  • optimize pricing
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Are you a manufacturer?

With Teradata Vantage and Telekom technology, you can introduce predictive maintenance into your operation. You can reduce downtime, optimize machine performance and maintenance intervals, and reduce costs by as much as 50%. Other manufacturers have: 

  • Reduced overall downtime
  • Increased machine utilization
  • Reduced changeover times
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About Telekom Deutschland - a Leading European Telco

Deutsche Telekom is one of the world's leading integrated telecommunications companies, with some 242 million mobile customers, 27 million fixed-network lines, and 22 million broadband lines.

Deutsche Telekom provides fixed-network/broadband, mobile communications, Internet, and IPTV products and services for consumers, and information and communication technology (ICT) solutions for business and corporate customers.

Deutsche Telekom is present in more than 50 countries. With a staff of some 226,300 (Dec 31, 2020) employees throughout the world, Telekom generated revenue of 101 billion Euros in the 2020 financial year, about 66 percent of it outside Germany.*

So that Telekom and its subsidiaries worldwide can continue to be successful, they are already evolving from a traditional telephone company into an entirely new kind of service company. Its core business, i.e. the operation and sale of networks and connections, remains the basis. But at the same time, Telekom is proactively committing to business areas that open up new growth opportunities.

Integrated Solutions for Business Customers

Telekom subsidiaries T-Systems and Telekom Deutschland GmbH offer a range of integrated solutions for business customers, including the secure operation of legacy systems and classic ICT services, the transformation to cloud-based services (including tailored infrastructure, platforms and software) as well as new business models and innovation projects for the business fields of the future, such as data analytics, the Internet of Things, machine-to-machine (M2M) communication and Industrial Internet.

Telekom can provide all this thanks to its global reach in fixed-network and mobile communications, its highly secure data centers with the ability to offer top levels of security, a comprehensive cloud ecosystem built around standardized platforms, and global partnerships – like the one with Teradata – Telekom’s central partner for providing data analytics to business customers.

*All figures taken from the 2020 Annual Report
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