The MS1 Brain sales support system for agents includes AI to predict demand. Using data integrated with Teradata Vantage on AWS, the AI provides suggestions on the most suitable insurance products for agent staff to show their customers.
“Using the cloud data platform, Teradata Vantage on AWS, has allowed us to aggregate not just our own data, but also group company data, agent data, business partner data, and other data to form a foundation for MS1 Brain. That was a vital element when it came to digital transformation in terms of the sales activities of our agents,” says Funabiki.
More than 34,000 domestic agents currently use this system. Thanks to the introduction of Vantage on AWS and the Next Best Action function of MS1 Brain, the rate in which policyholders are adding new supplemental coverage when renewing their policies has increased by approximately 250%.