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Mixing Operational and Customer Data for Aviation Business Insights

Mixing Operational and Customer Data for Aviation Business Insights

Airlines today have more data than they know what to do with. Literally. The sheer volume of information they are tracking dwarfs that of many other industries – studies show that the yearly data mass from the global airline fleet is close to 100 exabytes (that’s 100 million terabytes or 100 billion gigabytes). Making matters even worse, is that this data tends to reside in silos across the organization – from analytics to operational to marketing – making it extremely challenging to analyze for insights that could move the needle for a business.

Today, Teradata announced a strategic partnership with GE to bridge this gap by combining each company’s expertise in the aviation industry: GE’s operational prowess with Teradata’s leadership in customer insight. The resulting joint solution makes the entire data and analytic ecosystem easier to deploy, scale and use, delivering far-reaching business outcomes such as improved flight operations and predictive maintenance to increased operational efficiencies and higher customer satisfaction.

From a technology perspective, the joint offering uses industrial apps powered by Predix, GE’s platform for the Industrial Internet. This edge-to-cloud development platform connects engines, aircraft and operations before analyzing a continuous data stream to deliver real-time actionable intelligence. Using these analytics with Teradata software creates the most flexible, scalable and powerful solution on the market.

Going a level deeper, this solution combines data from operations, assets and networks managed by GE Aviation Digital with Teradata’s customer information, sales and marketing, and back-office support. Combining detailed customer data with key operational metrics delivers broad, 360-degree insights and provides the airline with a significant competitive advantage.

When two global leaders bring their products together, the customer wins. For this offering, GE and Teradata will jointly provide products and services for specified commercial aviation markets, with joint marketing, sales, services and support across both companies. The result is complete market-ready solution that can be implemented today to solve the most complex challenges facing the commercial airline industry.

To learn more, please visit GE Aviation Digital Solutions at PARTNERS in booth #101.

Portrait of Karen Thomas

Karen Thomas

Karen Thomas is executive vice president of Americas Sales and Services, reporting to Vic Lund.

Karen is responsible for sales, solutions services and go-to-market transformation for the Americas region, which includes the U.S., Canada, the Caribbean and Latin America.

Karen has more than 25 years of experience in the areas of sales, consulting, finance, and information technology. Prior to this appointment, Karen was vice president and general manager of the Bay Area and California region. Previously, Karen held multiple roles at Teradata, including area vice president, U.S. Western Region, sales director for Canada and roles in finance, operations, marketing and customer service with Teradata Canada.

Karen holds an Honours Bachelor of Business Administration degree, from Wilfrid Laurier University in Waterloo, Ontario, Canada.

View all posts by Karen Thomas

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